Fashion Retail Management - 3781 Words

RETAIL OPERATIONS Course Material for Master of Fashion Management Students. RETAIL OPERATIONS Definition of Retail Operations Retail Operations professionals manage retail establishments on a daily basis, and are responsible for maximizing store profits. The National Retail Federation (NRF) reports that retail operators may also manage human resources and loss prevention. The retail store is of prime importance to the retail origination, for two reasons. †¢ The retail store is the primary source of revenue for the retailer and †¢ It is the point where the customer actually interacts with the retail store and its Offerings. The primary responsibility within the environment of a retail store lies with the store manager. The†¦show more content†¦Ã¢â‚¬ ¢ Improve resource allocation through analysis of performance data. †¢ Identify problem areas quickly by monitoring key performance indicators . †¢ Get real-time visibility into management and performance of the organization. †¢ Improve sales and marketing by consolidating customer, channel and product data for a single view of revenues and market share. †¢ Monitor performance at national, regional, territory and product levels using dashboards and scorecards. †¢ Improve manufacturing process and inventory control management †¢ Forecasting |RETAIL OPERATIONS KEY PERFORMANCE INDICATORS(KPI) | | |Customer Service | | |Profit Loss | | |People | | |Product Performance |Show MoreRelatedFashion Retail Management2185 Words   |  9 PagesFashion Retail Management Submitted to, Mr. Sushil Raturi Submitted by, Akansha Choudhary M/FMS/08/03 Ashish Singh M/FMS/08/08 Kanika Srivastava M/FMS/08/13 Pooja Jaiswal M/FMS/08/18 Rajat Abrol M/FMS/08/23 Sevesh Ranjan M/FMS/08/28 Watan Gupta M/FMS/08/35 National Institute of Fashion Technology Page 1 Fashion Retail Management OBJECTIVE To analyze a fashion brand and study it from the following aspects:- ï€ ¿ ï€ ¿ ï€ ¿ ï€ ¿ ï€ ¿ ï€ ¿ POSITIONING TARGET CUSTOMER PRODUCT MIX PRICING DISTRIBUTIONRead MoreResearch on Fashion Retail Management2100 Words   |  9 Pages.............................................09 * STORE LOCATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦14 * STORE OPERATIONS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....15 * STOREFORMATS†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.................†¦..18 * CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.................†¦Ã¢â‚¬ ¦19 Introduction Retail  consists of the  sale  of physical goods or merchandise from a fixed location, such as a  department store,  boutique  or  kiosk, or by  mail, in small or individual lots for direct consumption  by the purchaser. Retailing may include subordinated servicesRead MoreFactors Influencing International Fashion Retailers816 Words   |  4 Pages Paper Critique: Factors influencing international fashion retailers entry mode choice. Lu, Y., Karpova, E. and Fiore, A. (2011) Factors influencing international fashion retailers entry mode choice, Journal of Fashion Marketing and Management: An International Journal, 15(1), pp. 58-75. doi: 10.1108/13612021111112340. Summary: The aim of the paper is to provide a theory†based framework that informs a fashion retailer s entry mode choice into a foreign market. The author highlights theRead MoreCase study: ASOS and Topshop1547 Words   |  7 Pages10 1.0 Introduction ‘Fashion industry is characterised by short product life cycles, volatile and unpredictable demand, tremendous product variety, long and inflexible supply processes and a complex supply chain.’ (Sen, 2007, pp. 1) Due to the nature of the fashion industry, the demand in supply chain changes rapidly. Time is a crucial factor for fashion and therefore supply chain management should be sensitive according to the change in demand (SullRead MoreHuman Resource Strategies Of Fashion1663 Words   |  7 PagesAustralia’s fashion industry thrived. Later on the 20’s the industry has grown across suburbs, designer as well as brands has spread across Australia. However, Australian fashion retailer is in a challenging position, it has become a global shift in the last few years, with 15 percent of the world’s top 250 retailers has already set up stores in Australia (Heffernan, 2015). In this essay an attempt will be made to discuss the statement mentioned above and its implications on David Jones fashion retail businessRead MoreThe Future Of Fashion Retailing1635 Words   |  7 PagesThe future of fashion retailing is working competitively to bring what loyal customers want in stores. Not all fashion companies grow a company in the United States, but rather in different countries, such as Japan, Spain, and Sweden. From the Forbes magazine, writer Greg Petro discusses how three fashion companies, Uniqlo, Zara, and HM, have expanded globally outside of their home country into the United States. Petro wrote an article back in 2012 about these three well-known fashion companies. RecentlyRead MoreSop for Design Management1004 Words   |  5 Pagesthe high school, I accidentally came across a book about branding and retail management that triggered my vague interest in marketing communication and management. In retrospect, it was precisely this vague notion that developed into a strong desire, an unshakable ideal that I am determined to pursue with lifelong dedication. But when I succeeded in my National Institute of Fashion Technology, exam, I started loving art and fashion, and creativity and imagination became natural extensions of my enthusiasmRead MorePantaloons Case Study1544 Words   |  7 PagesCase Study2: Pantaloons Retail India Limited Abstract: This case talks about Pantaloons Retail India Limited, a growing company in the still nascent apparel retail sector in India. The case has brief description of the Indian Retail industry and the changes happening in the industry with the development of smaller cities and towns and also about the customers changing behavior. The case then discusses about how Pantaloons have are capturing this market and the evolution of the Pantaloons store brandsRead MoreManagement and Zara1507 Words   |  7 Pagescurrently Spains richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1,284 stores world wide and had total revenue of €3,250 million. Inditexs headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti, Pull and Bear, Bershka, Stradivarius and Oysho. Zara owns both its production and retail units which give the upper management a better overall control. They have successfully integratedRead MoreZara Case Study1656 Words   |  7 Pagesfor the Spanish Inditex Group owned by Amancio Ortega, who also brands such as Massimo Dutti and Bershka. It was first open in 1975 in La Coruna, Galicia, Spain. Originally a lingerie store, then the product range expanded to incorporate women’s fashion, menswear and children’s clothes (5). The international adventure began in 1988, opened its first foreign store in Oporto, Portugal. The market growth remained mysterious and it kept growing the stores in different countries and its cities. Started